How to Write a Media Advisory

Media advisories are used to announce events you are hosting that you would like the media to attend, such as a groundbreaking, grand opening, news conference, or presentation of a donation. They include the very basics of the event: Who, what, when, where, why, how. Check with the media you plan to contact to find out how far in advance they need to receive your advisory. Some prefer two weeks, some only a day or two.