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| Whom to Contact |
- Newspapers: Your best contact, and the one with whom you want to most develop a rapport, is the banking and finance reporter (at larger newspapers) or business editor (at smaller papers). Another approach is to review the paper regularly and note coverage by a particular reporter who covers consumer finance or community affairs and speak with that reporter.
- Radio: For news/talk stations, ask for the news director or producer. Or, if your story has a more community appeal, ask to speak with the community affairs director.
- Television: Ask to speak with the news director, morning or talk show producer, or the weekend news producer. For coverage of events, speak with the assignment editor.
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