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| Newsworthy Topics
Consider these topics as a focus for your next news release:
- Branch opening: Your new branch will give consumers an alternative to check cashers and payday lenders.
- Hold a workshop on money management in response to the rise in personal bankruptcies, mortgage foreclosures and poor savings habits. Cite national and state statistics and the experience of your own credit union.
- The Fed adjusts interest rates: Note that consumers can still get the best deal for their money from a credit union.
- The stock market is in turmoil: Point out that credit unions offer a safe investment alternative.
- Credit union members, volunteers or professionals have a striking human interest story to share, such as raising funds for a charitable cause. Cite dollars raised, hours volunteered, numbers served and other facts.
- Community involvement: A donation, sponsorship or other support of an organization, scholarships awarded, staff volunteerism.
- Executives: Board elections, new executive staff (middle and upper management).
- New services: Tie in with a local or national trend (i.e. subprime mortgage crisis, payday lending alternative, saving for college, etc.)
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