How to Get Coverage

The best way to get media coverage is to look for a way that the news you want to promote ties in with current news issues or events, national or state trends or seasonal topics. Tell a story from which consumers, business owners, community leaders, legislators and others can glean useful information. This is called a “hook.” Reporters are looking for a “hook” for every story, or issue of importance that will pique the interest of their audience.

A few ideas to hook the media