As the credit union movement continues to evolve, credit unions should consistently strive to maintain a positive image with the media.

The Affiliates' Public Influence staff works in a variety of ways to help present and maintain a positive image for credit unions. Communications strategies are developed and implemented to work with the media and encourage credit unions to build their own positive public profiles.

Working with the media is both proactive and reactive. Our media strategy involves maintaining contact with the people who report on business and consumer issues in Georgia to keep them informed of credit unions' positions, activities and involvement. The Affiliates also work with member credit unions to assist with media contact whether it is planned or comes in the form of an unexpected inquiry from a reporter.

Public Influence assists with event planning, and supports the continued efforts of the National Brand Campaign.